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Is an indoor playground & cafe right, right now?

Are you sure an indoor playground geared towards younger children is the right business move for you? Our current generation suffers from KGOY: Kids Growing Old Younger. Stated in an article by the White Hutchinson Leisure & Learning Group, this “can be understood as consumer culture through the media pushing adult products and teen attitudes on younger and younger kids.” However, the trend is changing. Todays parents are as big on enriching play as using digital technology to occupy their children. According to the article published in Vol. XIII, No. 10, December 2013 of White Hutchinson Leisure & Learning Group There has been a cultural change along with a generational shift on how mothers of young children look at their children’s play. “Unlike Boomer moms, who saw their children’s play and learning as separate activities, Gen-Y and Gen-X moms want their children to play and learn at the same time. As a result, we believe there is a shift of leisure destinations visits away from pure entertainment venues such as CEC, [Chuck E Cheese] to more enriching experiences at children’s museums, aquariums and similar venues.”

Picture Provided By: http://www.whitehutchinson.com/news/lenews/2013_december/article108.shtml#article

Cool Beans meets the needs of today’s families with young children. It offers a stimulating environment for children and a relaxing, cozy oasis for adults. Cool Beans has a wide variety of activities to promote imaginative play. We are an enrichment center offering a variety of classes and special events. Businesses geared towards young age demographics continue to be very successful. In fact, According to a recent study on the annual spending on community-based entertainment by household composition, husband and wife pairs with children under the age of six shows a positive correlation over the past couple years.

Graph Provided By: http://www.whitehutchinson.com/news/lenews/2013_december/article108.shtml#article

This blog was written based off of information stated in the White Hutchinson Leisure & Learning Group article from Vol. XIII, No. 10, December 2013.